Privacy policy

A. General information Data protection at Messe Frankfurt

Visitors to the Messe Frankfurt Group internet portal can access many of the information offered there without registering. On subsequent pages, however, it is often necessary for you to enter company-related or personal data, so we can make an offer for the services required or send you information about our events. Naturally we are obligated to ensure that the data you have provided is given sufficient protection within our systems in accordance with the applicable laws. We believe you should be able to rely on your data being handled in a responsible and confidential way. Our data-protection concept also incorporates contractors who might need your data to carry out an order to your complete satisfaction. It is not our aim to use or pass on personal data without permission and for purposes other than those stated at the time the data was collected.

Whenever content is accessed or requested from our website, we use cookies in order to optimise the communication times and to ensure that we are able to perform an anonymous statistical analysis of the utilisation of our website. If you do not wish cookies to be used, you can prevent this by adjusting your browser settings.


Messe Frankfurt GmbH uses the services of the company Webtrekk GmbH. Webtrekk GmbH collects, stores and analyses data from its headquarters at Robert-Koch-Platz 4, 10115 Berlin, Germany. The company has been certified for data protection in the area of web controlling in Germany based on inspection of their data processing with regard to data protection compliance and data security.

When you use Messe Frankfurt GmbH's online offering, the Webtrekk GmbH places a cookie on your device. This cookie allows Webtrekk GmbH to collect, store and analyse usage data. The collected usage data is made anonymous by truncating the IP address. It is therefore not possible for Webtrekk to identify you personally as a visitor of the Messe Frankfurt service. The truncated IP address is used solely for the session ID and geolocation (down to city level). For more information about Webtrekk's privacy policy, visit A cookie called "webTrekkOptOut" has to be placed on your device to prevent Webtrekk from collecting usage data. The Cookie is available here ( Once the cookie has been stored on your device, no usage data will be collected.


Like most digital marketing platforms, MediaMath uses cookies, mobile ad IDs and other technologies to improve users' online experiences and display more relevant ads, while also optimizing ad delivery and reporting via the platform. None of these technologies are used individually or as a whole through the platform to identify individuals. Instead, they are used to identify a computer or a mobile device with a certain level of certainty, so can the platform can work well and provide more relevant ads.

If you don't want MediaMath to provide advertisements on your computer or mobile device, which are specifically tailored to your interests, please click here and follow the instructions:


Messe Frankfurt GmbH works together with a target group marketer. For this purpose cookies are placed on our websites which collect or contain anonymous use data for use-based online advertising (online behavorial targeting "OBA"), such as the nature of the website visited, categories visited and/or product pages and/or which browser and terminal has been used for this. The user can either delete the cookies at any time directly in the browser or manage his cookie-preferences at or deactivate the cookies of the target group marketer Aumago GmbH at

DoubleClick by Google

DoubleClick by Google is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). DoubleClick by Google uses cookies to display advertisements that are relevant to you. A pseudonymous identification number (ID) is allocated to your browser to check which ads are displayed in your browser and which ads are clicked on. The use of Google's DoubleClick cookies allows Google and its partner sites to display ads based on previous visits to our site and other websites on the internet. The Google DoubleClick cookies do not contain any personally identifiable information. Occasionally, the cookie will contain an additional, anonymous identifier to identify a campaign, with which a user has previously come into contact. The web behaviour can not be allocated to a specific person. The information generated by the cookies is transferred to and stored on a server in the United States for evaluation by Google. The collected data are evaluated only for statistical purposes and in an anonymous way. Google will only transfer data to third parties within the legal confines or as part of data processing. Google will not bring together this data with other data that the company collects. However, there is a possibility of this if you are actively signed into your Google account.

You can prevent the storage of cookies by adjusting your browser settings, but please be aware that you may not be able to fully use all the features of our website in this case. You can also prevent transfer to Google of the data generated by the cookies and the data related to your use of the websites or processing of this data by Google by visiting this site (  and then downloading and installing the DoubleClick deactivation browser plugin. As an alternative, you can disable the DoubleClick cookies on the Digital Advertising Alliance website (


We use the retargeting technology called "Feathr" to contact this website's visitors again at a later time within the Feathr partner network as part of remarketing campaigns based on the visitor's previous user behaviour on this site using cookies. If you would like to receive no further targeted ads through Feathr, please refer to the "Your Opt-Out Options" section at In order to do so permanently, your browser must allow the use of cookies.

In addition to this, we use cookies to advertise to specific target groups. We also allow data providers or other automatic data collection tools to our cookies, so that can support us in providing our own content and ads as well as in measuring the effectiveness of our advertising campaigns. These cookies can provide de-identified demographic or other data linked with data that you have provided us (e.g., your email address) and which we exclusively share with data providers in hashed form that cannot be read by humans. The data collected from registered users on our websites are not anonymous. We use this information together with other information we know or derive about you (e.g., your preferences) to tailor content, services and advertising so that it is more relevant to you. You can prevent the display of interest-based advertising on our site by blocking these cookies.

We do not forward any information to these advertisers and other third parties, which make you directly identifiable. The advertisers and other third parties (e.g., ad networks, ad agencies and possibly other service providers commissioned by them) can only assume that users who interact with or click on personalized advertisements or content belong to the target group, to whom the ad or content is addressed.

Some of our web sites have links to the internet sites of other suppliers. In view of the fact that we have no responsibility for these sites, we recommend that you read the information about data protection at these sites in detail. Should you have any questions or comments about our web sites or our security concept or if you want your personal data to be blocked, please contact us by e-mail at the following address: